Sleep solution brand ANSSil Co., Ltd. (CEO Song Bum-keun) joins hands with Hyundai Corporation Holdings.

ANSSil announced on the 30th that it signed an MOU contract with Hyundai Corporation Holdings for the purpose of securing global competitiveness while stably entering overseas markets for its products and services, ‘String Mattress’ and ‘Sleep Pattern Solution’.

With this MOU, Hyundai Corporation Holdings supports comprehensive cooperation for ANSSil's entry into overseas markets, including overseas production, sales, and overseas marketing of ANSSil's string mattress and sleep pattern solutions.

"Hyundai Corporation Group has been leveraging its global network to secure diverse business models in the global market and help strong small and medium-sized enterprises successfully expand overseas. With this MOU, we will strengthen our influence as a global brand, enhance the global competitiveness of our products and services, and become a global leader in mattress and sleep solutions," said ANSSil.

Meanwhile, ANSSil is a mattress specialty brand that introduced a 'string mattress' by suggesting the use of 'String' as an answer to healthy sleep. In particular, it is strengthening its position as a sleep solution brand by collecting data on sleep patterns and physical sleep behavior to provide customized sleep solutions to users.

Source: Maeil Business Newspaper 2023-03-30
Related link >https://www.mk.co.kr/news/business/10699873